Hello!👋
I'm Dominic Charles.

With a knack for storytelling and a passion for UX, I design digital experiences that connect, inspire, and convert users effortlessly.

Yocket - Study abroad guidance app/website
UX Writing | Research
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Yocket Prep - GRE and IELTS prep platform
UX Writing | Research
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Amazon Coolpad Cool 1 Phone - TV ad
TV Ad Scriptwriting
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Tata Soulfull - Millet Muesli
Website Content | Digital Copywriting | Product Writing
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My experience

I began my career as a freelance photographer, capturing the essence of moments through my lens. This creative journey soon led me to the world of copywriting, where I spent three enriching years in advertising. Despite the excitement and challenges, I felt a growing desire to focus on user-centered products.

Driven by this passion, I decided to pivot towards creating experiences that genuinely benefit people's needs. My goal is to simplify and enhance everyday life, and I'm now exploring new opportunities to turn this vision into reality.

Yocket - Mobile App
UX Writer and Researcher
Feb 2021 — Aug 2022
MAD Ad Agency
Creative Copywriter
Feb 2019 — Oct 2020
The Otherside Ad Agency
Associate Copywriter
Nov 2017 — Jan 2019
Orchard Advertising
Copy Intern
Mar 2017 — Sep 2017